GSMA’s Mobile World Congress, is the world’s biggest digital gathering, and this year, it takes place between 26th February and 1st March. It is the first year in which we will...
Looking at Brand Safety and Transparency in 2018
There is no disputing the fact that transparency and brand safety were two issues that shook up the digital world in 2017. However, its scrutiny has actually been beneficial. Marketers...
Mobile Advertising trends to keep an eye on this 2018
As the years roll by, more and more marketers are eventually cottoning on to the wonders of mobile advertising and that extra edge it can give to their marketing campaigns....
Review of the year 2017
It’s been a colossal year for Fibonad and all our companies. This year marked the foundation of our company and so much more! So let’s take a look back at...
8 Mobile Advertising tips to keep in mind this Christmas!
Christmas is almost upon us and what better way to get into the holiday spirit than with an advertising campaign? Whether you’re a brand, an app developer or e-Commerce, we’ve...
Why calculating ROI is so important in the app ecosystem
What is ROI? Return on Investment refers to the gains or earnings produced after a particular advertising campaign. ROI allows you to measure the fruit of your efforts and is...
What is ads.txt?
What is Ads.txt? Ads.txt stands for Authorised Digital Sellers and allows publishers to add a text file to servers, which are then integrated into programmatic platforms. It helps publishers communicate...
Increase sales this Black Friday with a top SMS campaign
It’s probably the most important shopping day of the year and with Black Friday looming, there’s no better way to reach your customers than with an SMS. Consumers are more...
November Events
A new month is upon us and the Fibonad group is off to various events around the world including Madrid Mobile Summit in the home of our HQ! Web Summit...
Fibonad named one of Spain’s Top Ten Companies
Fibonad has featured in CEPYME’s list of the 500 best Spanish companies, being shortlisted among the top 10. As sector leaders in Branding, Performance and Publishing, we were included in...