Premium Publisher is a term we see used frequently in the digital advertising world. However, how do we define a “Premium Publisher?” Would we call it a top of the...
The Importance of ASO (App Store Optimization)
Creating your own app is all fine and well but are you the only person doing so? The crowded app-store market sees 3 million Apps in Google Play and 2.2...
October Events
As a group, we’re never ones to miss out on an event. And we’ll travel all across the world to be able to visit our all important clients and partners. ...
Benefits of a Demand Side Platform
A DSP (demand-side platform) is software used to serve ads on mobile, in-app and desktop in an automated fashion. DSPs allow advertisers to buy impression spaces on publisher sites and...
The 101 on Native Advertising
Native Advertising is one of the hottest topics at the moment but, do you actually understand how it works? The format offers many options and can be displayed in numerous...
What is Artificial Intelligence?
The word on everybody’s lips Artificial intelligence (AI) is much more than just a buzzword. In a world where marketers are continuously looking for improved consumer personalisation and solid marketing ROIs,...
10 Ways to Monetize Your App
You’ve developed an amazing app that meets the needs of your audience and is highly engaging. Great, but, what’s next? The next step to take into consideration is making your...
Header Bidding Continues to Grow
Header bidding is thriving in mobile channels and is now “synonymous” with programmatic advertising, claims PubMatic’s Q2 Quarterly Mobile Index Report. The growth has been particularly apparent on mobile browsers and apps....
Digital Advertising Tips for the Rest of 2017
There’s only four months left of 2017 and this year was expected to be a game changer in the world of digital advertising and bring about many changes. It...
Fibonad: Our Services
At Fibonad, we spur companies on and enjoy watching them grow. But we are also intent on keeping our clients satisfied. That is why we offer them such...