e-Commerce shows no signs of slowing down as more and more merchants move online and focus on building a connected omni-channel experience for their customers. However, as this market continues to grow, the space inevitably becomes more competitive, with various e-Commerce sites vying for more sales and more visibility. With this in mind, how do merchants stay ahead of the rest, raise awareness and ultimately increase sales? Below, we let you in on seven top secrets to keep in mind when developing a strategy for your own e-Commerce.
MOBILE MARKETING
Mobile Marketing is KEY. Nowadays, the client is mostly on mobile. If you don’t include mobile marketing in your strategy, you’ll lose the majority of clients, or potential ones at that. The percentage of consultations and purchases done on mobile increase and are increasing each year. There are many diverse mobile marketing strategies that can help you.
AFFILIATE MARKETING
Creating alliances with other companies who share similarities with your brand is something to keep in mind when you want to expand your reach as well as increase sales. The basic premise is that you let other people market your products and send you website traffic. In return, you pay them a percentage of any sales that are made that originate from their efforts. This is done usually by giving them special hyperlinks that they can post on their website. It’s simple and easy!
SMS MARKETING
98% of texts are read, 90% of which are read in the first three minutes. They are immediate and direct and an easy, effective way to communicate, not to mention their affordable cost, meaning many e-commerce look to include them in their strategy. A well-thought out bulk SMS strategy will allow you to increase sales, up-selling and cross-selling techniques. There are only 160 characters but being able to include a link in the message, you can take the user to wherever you need to.
EMAIL MARKETING
Many companies use e-mail marketing is their preferred means of contacting brands and it’s clear to see why. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.
Why?
Direct: You only need one database and one platform to catch the user’s attention, without intermediate steps which can potentially distract one’s attention.
Economic: Creating mass e-mail campaigns works out rather affordable when calculating the results that e-mail marketing provides.
Easily-Connected: E-mail marketing can be connected easily with various strategies, for example SMS. The automation process is key here.
Easy-use: Now we’re even more connected with e-mails. The majority of us now own a Smartphone, each with their own e-mail app so that way, the message can reach the user wherever they are.
RETARGETING
Retargeting can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.
Retargeting helps companies reach the 98% of users who don’t convert right away. Retargeting can impact upon those users who abandon their basket, Premium visitors, first-time visitors or even loyal customers. The beauty with retargeting is that you can select which demographic or location you want to impact, and reach the right audience. Retargeting can be done using Google Search as well as Social Media, and many more. The choice is ultimately, down to you and your campaign.
NATIVE ADS
Native Ads is currently experiencing strong growth and there’s no surprise why. Native ads really make sense on e-commerce sites. Its such an easy transition to have paid suggestions appear in a products page’s search results. Not only does it benefit advertisers to have ads so close to the point of sale, but it also gives the e-commerce websites a chance to earn money off of each shopper — regardless of whether they buy anything. If an online shopper’s eyes fall on a native ad, that online store earns money from the advertiser. Echoing visual elements of the ads — from type styles to featured photos — can help connect the message to the merchandise, while further content to complement the paid campaign can add depth to the eCommerce site as a whole, as well as further engage ad-driven visitors.
So, to sum up, there are a number of ways to boost your e-commerce and see your sales to improve. Through our companies Instasent and Mobusi, we are able to provide all of these top solutions. Why not get in touch for more details?
INFLUENCERS
Influencer marketing has triumphed in the past year and is expected to take off even further. In 2016, 86% of marketers were said to have used the tactic, 94% of whom found it effective. Nowadays, we’re not just glued to our smartphones, but more so, to our social networks. As the use of these platforms grows, so too, does the number of influencers advertising products, brands and a whole range of campaigns. Using influencers to promote store products is an excellent way of driving traffic and hitting the users you believe will enjoy your products.
So, to sum up, there are a number of ways to boost your e-commerce and see your sales to improve. Through our companies Instasent and Mobusi, as well our own influencer platform, influensi, we are able to provide all of these top solutions. Why not get in touch for more details?